The 80/20 Rule of AI Marketing Automation: What to Automate First for Maximum ROI

July 6, 2025
- Emin Medic

The 80/20 Rule of AI Marketing Automation: What to Automate First for Maximum ROI

*Written with SendRizz AI assistance* A Strategic Playbook for Marketing Executives, Agency Leaders, and Growth-Driven Entrepreneurs Executive Summary AI-powered marketing automation has become the ultimate force multiplier—but only for organizations that deploy it with strategic precision. According to the Pareto Principle (80/20 Rule), automating the right 20% of marketing tasks can yield 80% of your … Read more

How SendRizz Turns Your Gmail Into a Campaign Machine

Most email tools want you to move your messages to their platform.SendRizz flips the script. Instead of replacing Gmail, we turned it into a fully-loaded campaign engine—with scheduling, contact lists, personalization, open tracking, and more. All while keeping your sender reputation intact. No clunky interface. No deliverability headaches. No domain setup rituals. Just your Gmail … Read more

What Makes a Great Cold Email? Lessons from Testing SendRizz

Cold email isn’t dead—it’s just usually done wrong. At SendRizz, we’ve tested our own product the way we expect our users will: real outreach, to real prospects, from real Gmail accounts. Along the way, we’ve seen what works, what gets ignored, and what gets flagged. Here are five hard-earned lessons from using SendRizz internally to … Read more